DemandLab
Eric Hollebone is an experienced professional with a robust background in marketing, operations, and consulting. As President and COO of DemandLab from January 2020 to September 2023, Eric held multiple leadership positions, including Chief Services Officer. Currently, as Principal Consultant at Trek Marketing since June 2007, Eric specializes in Marketo and Salesforce consulting engagements, emphasizing customer experience and strategic execution. Eric's previous roles include Director of Marketing and Recruitment at Algonquin College, where responsibilities encompassed brand management and technology transformation, as well as Director of CRM and Marketing Automation at OnPath Business Solutions, managing Salesforce and Marketo solutions. Education includes a B.ASc in Mechanical Engineering from Queen's University and advanced studies in Mechanical Engineering at the Technical University of Nova Scotia.
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DemandLab
DemandLab is a global digital marketing agency that accelerates revenue for its enterprise B2B clients by aligning marketing, sales, and customer success functions through customized solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their transformation strategy and create competitive differentiation that advances business goals, drives revenue, and proves marketing's impact. DemandLab knows that when marketing takes the help and works closely with other departments or teams, they can "connect the dots". They can orchestrate available technology and leverage data to facilitate and engaging and fruitful customer journey. We have helped marketers in every type of industry exceed their own expectations, boost their bottom line, and reaffirm their value to the whole organization. In addition, we've recently introduced our own marketing intelligence platform; Insentric, which accurately measures and confidently proves marketing's impact on B2B revenue. ✉ contact@demandlab.com