Alejandro Molina

Alejandro Molina is a seasoned executive with extensive experience in sales and marketing across diverse sectors, currently serving as the Managing Director for Latin America at Dyson since July 2025. Alejandro's career highlights include a role as New Business Models Corporate Director LATAM at The Estée Lauder Companies Inc., where innovative consumer journeys were designed for digital sales channels, and prior positions at M·A·C Cosmetics, where significant achievements in brand transformation, sales growth, and market strategy were realized. Alejandro also held various roles at esteemed companies, including Apple, Sony, and Procter & Gamble, contributing to brand development and strategic initiatives. An entrepreneur at heart, Alejandro founded Demandu, focusing on automation in customer interactions. Educational qualifications include a Bachelor of Business Administration from Universidad Intercontinental and a CORe credential from Harvard Business School Online.