Dena Startup Lab is a free-to-join GTM community of early-stage B2B software founders, whose priority is achieving product-market-fit.

Dena (pronounced “day-na”), in Hindi, means 'to give'.

Mission:  Shifting to a world where B2B startups launch prioritizing product-market-fit.

Values:

When we drafted our core values, we were deliberate in cementing values that would become core to the Dena Startup Lab Community.  Not just for us internally, but a north star and value set we’d ALL embody and share.

For our community to grow to its full potential, we all become evangelists and stewards of these values.  

#FoundersFirst

We are relentless in the pursuit of a win. But our founders need to win first.  Help every founder around you win.

"Dena"

Strong financial outcomes don't just come from demand and product-market fit; they also stem from a desire to give and grow.

Bias for Action

We believe moving with speed and agility are cornerstone to startup growth.  Move quickly and thoughtfully to lend a helping hand.

Always Be Learning

Foster inquisitiveness; explore, discover & grow. Our quest for knowledge is endless. We are all students. We are all coaches.

Dena Startup Lab

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