The  Denim Deal is a global public-private collaboration composed of key value chain partners with one key mission: close the loop in denim by normalising and increasing the use of PCR cotton in its products. 
Its mission: To produce 1 Billion pair of jeans made from at least 20% post-consumer cotton. 
Through concrete workshops, pilots, and alignment with legislation this initiative aims to support its members, to build the knowledge needed, and make the connections required to build successful reverse supply chain solutions reflecting today's business reality.  

Apparel & Fashion

Sustainability

Textiles

Denim Deal

This department oversees the planning, execution, and governance of programs to ensure alignment with organizational goals.

Program Management

This department focuses on promoting sustainability initiatives and building brand awareness around environmentally-friendly practices.

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Other teams

Sustainability Marketing