Daniela Shield is a freelance packaging designer with extensive experience in wine packaging and fast-moving consumer goods (FMCG). They have led projects for notable clients such as Woolworths and Pernod Ricard Australia, focusing on rebranding and new product development. Daniela worked as a senior designer at Denomination Design from 2017 to 2024, where they contributed to the Rose Gin packaging for Squealing Pig Wines. They also played a key role in the rebranding of Jacob’s Creek Wines during their time at Landor Associates from 2013 to 2014. Daniela holds a Bachelor's degree in Visual and Performing Arts from Nepean CAE and an Associate's degree in Graphic Design from Randwick TAFE.
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