Alexandra Serrano is a Senior UX Researcher at dentsu, where they focus on CUPRA (Seat) since 2024. Prior to this role, they gained valuable experience as a UX Researcher at Garaje de Ideas from 2017 to 2021 and as a User Researcher at Meep from 2021 to 2022, followed by a position as Senior UX Researcher at Wallapop from 2022 to 2023. Additionally, they served as a mentor at Nuclio Digital School since 2024. Alexandra holds a Licenciatura en Sociología from Universidad Complutense de Madrid, a Master's in Branded Content and Transmedia Communication from Universidad Carlos III de Madrid, and various certifications in coaching and design.
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