Andy Tan

Andy Tan is a Senior Manager in Media APAC, currently pursuing dual Bachelor's degrees in Business Administration with a focus on Marketing and in Social Sciences at Universitat Pompeu Fabra and Singapore Management University, respectively. With 7 years of experience in strategy and performance marketing, Andy has excelled in roles at dentsu, where they managed performance campaigns that significantly reduced costs per lead and drove substantial growth in e-commerce initiatives. As a freelancer, Andy developed e-commerce strategies that markedly increased revenue and client acquisition for various startups. Their analytical skills were further demonstrated as a Media Analyst at PHD, where they collaborated with regional teams to enhance marketing campaign performance.