Barbara Vite

Barbara Vite is a seasoned professional with over 30 years of experience in marketing and communication, specializing in consumer insights, market analysis, and impact measurement. Currently serving as the Head of Research & Insights at dentsu international, they manage a team of 25 and oversee initiatives related to media expertise and brand equity measurement. Barbara's commitment to sustainability is highlighted in their role as Sustainability Transformation Lead at dentsu, where they assist brands in adopting more responsible marketing practices. Previously, they held various positions across notable companies, including Aegis Media, NielsenIQ, and Publicis Groupe. They have also contributed to academia as a speaker at Université Paris Dauphine.