Kash Chen

Principal Consultant & V.P. in Merkle Taiwan

Kash Chen is a versatile Digital Marketing and Technology executive with over 15 years of experience in MarTech and digital innovation. Currently serving as Vice President in account and media planning and Chief Transformation Officer at dentsuX Taiwan, Kash has previously held significant roles including Business Development VP at adHub Inc. and Product Director at ADnalyst Co. Ltd. With a proven track record in leading teams, developing product strategies, and driving business growth, Kash has achieved notable successes such as leading a start-up media agency to 100% growth within two years. Kash holds a Master's degree in Computer Engineering from The University of Texas at Arlington and an Executive Master of Science from National Taiwan University.

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