Maddy Sim

Maddy Sim is a Strategy Managing Partner at Carat, specializing in data-led marketing strategy and media planning. With previous roles including Strategy Director at Dentsu Aegis Network and Digital Performance Director at iProspect, Maddy has extensive experience in account leadership and strategic insight. Maddy has actively contributed to the Australian marketing landscape, notably through speaking engagements and operational leadership. Currently pursuing a BA Hons in Politics and Modern History at The University of Manchester, Maddy also holds a Mini MBA in Marketing from Marketing Week.