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Roki Ferrer

Head Of Data at Dentsu

Roki Ferrer has a diverse work experience spanning across various industries. Starting in 2005, they worked as a Brand Manager for Splash Corporation, handling brands such as SkinWhite, Vitress, and Kolours. In 2008, they joined The Coca-Cola Company, where they held roles such as Brand Manager for Water and Replenishment, Integrated Marketing Communications Manager, and Senior Integrated Marketing Communications Manager for the Coca-Cola Trademark. After that, they joined Globe Telecom in 2013 as the Director of Corporate Brand Management & Shared Services, overseeing the organization's reputation and implementing sustainability programs. In 2016, they became an Integration Director at Starcom Mediavest Group. Since 2019, Roki has been working at dentsu international, first as the Connections Strategy and Research Lead, and currently as the Head of Data.

From 2001 to 2005, Roki Ferrer studied at Ateneo de Manila University, where they obtained a Bachelor of Science degree in Management of Applied Chemistry. The degree focused on the field of Business Administration and Management, specifically in General studies.

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