Woody Yip has a diverse work experience in the field of strategy and branding. Their most recent position was as a Strategy Director at Design Bridge and Partners, where they currently work. Prior to this, they held the same role at TBWA\China from May 2022 to July 2023. Before that, they worked as an Associate Planning Director at Publicis Luxe from June 2020 to February 2022. Woody also has experience as a Senior Strategist at AKQA from September 2017 to March 2020, and as a Strategist at mcgarrybowen from February 2016 to September 2017. Woody Yip started their career as a Brand Strategist at Base Creative Consultants Co. Ltd in 2015, followed by freelance work as a Brand Strategist from 2014 to 2015. Additionally, they worked as a T.V. Programmer at Fox International Channels (FIC) from 2013 to 2014 and as an Assistant Art Curator/Art Researcher at The Hong Kong Polytechnic University School of Design (PolyU Design) from 2012 to 2013.
Woody Yip earned a Bachelor's degree from UC San Diego in 2012. Prior to that, their education history is undisclosed, but it is known that they attended The University of Hong Kong at some point.
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