Sofia Pereira is a seasoned business development professional with extensive experience in strategic planning, market analysis, and supplier relationship management. Currently serving at Despegar.com since November 2017, Sofia leads a team focused on developing new business strategies and guiding product launch initiatives alongside cross-functional teams. Prior experience includes a role as a Senior Commercial Planner at BRF, where Sofia analyzed market trends and profitability, and as a Research Associate at Nielsen, specializing in market research for leading consumer clients. Sofia's early career includes consulting for Paradigma and a quality control internship at MRM Worldwide. Sofia holds an Industrial Engineering degree from Instituto Tecnológico de Buenos Aires and a postgraduate qualification in Marketing from Pontificia Universidad Católica Argentina.
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