Ali Roex

Ali Roex is currently the Digital Strategy Manager at Destination British Columbia, where they lead the digital vision program to enhance the organization’s digital marketing and technology. With a background in integrated marketing campaign planning and execution, Ali has also served as a Marketing Manager and Digital Marketing Specialist at the same organization, overseeing significant global marketing initiatives. Previously, Ali gained valuable experience at Cossette, contributing to accounts such as TELUS and the Vancouver Art Gallery, and during an internship with lululemon athletica, where they developed brand strategies for ivivva. Ali holds a Bachelor of Commerce (Honours) in Marketing from The University of British Columbia and is participating in the UBC Go Global Exchange Program at Université Jean Moulin. Outside of work, they are involved in teaching barre fitness classes and co-founding a Lean-In women's network.