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Barbara Ackermann (M.A.) is a results-oriented International Communications and Trade Executive with over 20 years of experience in strategic market development and global brand leadership. Currently serving as the Managing Director for Destination Canada in Germany, they have successfully driven CAD $183M in attributable revenue and secured top rankings in brand performance. With a strong focus on public diplomacy and sustainable growth, Barbara has represented various national tourism boards and developed award-winning media campaigns. Their expertise includes stakeholder engagement and multicultural team leadership, evidenced by impactful collaborations with global partners. They hold a Master's degree from Fachhochschule Dortmund.
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