Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.

Government

Destination NSW

Destination NSW's headquarters in The Rocks, Australia

This department oversees and enhances the processes and strategies related to distribution development.

Distribution Development

This department focuses on managing creative strategies, public relations, corporate communications, and content development to enhance organizational visibility and engagement.

Creative and Communication

This department focuses on promoting community involvement, managing partnerships, and ensuring successful cultural events.

Cultural Engagement

This department focuses on managing and coordinating investments in various events across multiple sectors including culture, sport, and entertainment.

Event Investment

This department focuses on managing marketing strategies, public relations, and brand development.

Marketing Department

This department oversees regional operations and strategic planning across various markets.

People (6)

Jobs (0)

Other teams

Creative and Communication

Cultural Engagement

Event Investment

Marketing Department

Regional Management