Destination Southern is one of seven Destination Networks (DNs) in regional NSW, established by the NSW Government to improve regional stakeholder engagement and better support the visitor economy of regional NSW.

Destination Southern is an important conduit between the NSW Government, local government, tourism organisations and businesses. Our primary role is to coordinate tourism-related strategies and projects that promote the growth and prominence of the visitor economy across the region. We do this by delivering regional funding, industry development programs and identifying infrastructure needs and investment opportunities.

Our vision is that Southern New South Wales stakeholders work collaboratively to showcase and develop their sub-regions as compelling destinations and contribute to the regional NSW $25 billion visitor expenditure target by 2030. 

Our priorities align with the objectives, strategies, and commitments of the NSW Government and are facilitated in partnership with government agencies, tourism organisations, and operators, guided by the Southern NSW Destination Management Plan 2022-2030 (DMP).

The strength of Southern New South Wales lies in the diverse nature of its three sub-regions, South Coast, Snowies and Southern Tablelands, which offer different but complementary experiences. The three sub-regions are comprised of 8 local government areas: Bega Valley, Eurobodalla, Snowy Monaro, Goulburn Mulwaree, Hilltops, Queanbeyan-Palerang, Upper Lachlan and Yass Valley. Each has its respective vision for the future, and projects and priorities, which are relevant to the sustainable growth of the region.

You can read more about Destination Southern’s role, as well as strategies and priorities to facilitate visitor economy growth in the Southern NSW Destination Management Plan 2022-2030 via this link https://dsnsw.com.au/download/southern-nsw-destination-management-plan-2022-2030


Destination Southern

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Destination Southern

Org chart

Teams

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