Destination Waco, formerly the Waco Convention & Visitors Bureau, was established in 1983 to support Waco’s tourism and hospitality industry. It is a department of the City of Waco, Texas, a municipal corporation. 

As a destination marketing organization, our team works to promote Waco for both leisure and group travel, as well as manages the Waco Welcome Center. Destination Waco is supported by the Convention & Visitors Bureau Commission, whose members are appointed by the Waco City Council.

Waco has been a destination for visitors and conventioneers since the early days of its founding in 1856. In the beginning, the process of bidding for and hosting conventions was handled by the Waco Chamber of Commerce. In 1972, the Waco Convention Center was built, and as the years passed, the need arose for a staff dedicated to marketing Waco as a destination for conventions and leisure travelers.

Destination Waco

Org chart

Teams

Offices

Destination Waco

Org chart

Teams

Offices

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