DESTROY
Jeff Rifkin is a seasoned creative professional with extensive experience in the advertising and marketing industry. As a Founding Partner at DESTROY since July 2020, Jeff leads a creative agency known for its bold and passionate approach, leveraging significant expertise in consumer packaged goods and beverage branding. Previous roles include Group Creative Director at We Are Alexander, Senior Creative Director at GROUP360 Worldwide, and Creative Director positions at Boxing Clever and Momentum Worldwide, among others. Jeff's career features a wide array of responsibilities encompassing brand development, event management, and promotional strategies, as well as foundational experience as an Associate Creative Director and Senior Designer, highlighting a robust background in graphic design and creative leadership. Jeff holds an Associate degree in Graphic Design from St. Louis Community College at Meramec.
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DESTROY
We’re a creative agency with a rock-n-roll, kick-out-the-jams, take-no-prisoners attitude and passion. Across our collective backgrounds, we bring vast CPG and beverage experience with renowned brands. We’ve fought for big and small brands alike across categories both traditional (beer, wine, spirits, soda, water, chocolate, hospitality) and non-traditional (energy drinks, cannabis, tattoo parlors).