Siri Eckold is an accomplished Chief Product Owner for digital Passenger Information at Deutsche Bahn, specializing in developing innovative passenger information services and leading cross-functional teams to enhance user experience. With expertise in strategic vision, stakeholder collaboration, and product roadmap development, Siri effectively drives projects that transform passenger interactions in transport systems. Prior roles include Senior Marketing Manager at FREE NOW, where engagement with emerging marketing trends in the mobility sector was key, and varied positions in customer operations and digital marketing at Finya and Alexanderplatz Hamburg GmbH. Siri holds a Bachelor of Arts in Media and Communication Studies and Political Science from the University of Hamburg.
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