Alexandre Melo

Alexandre Melo is a seasoned professional with extensive experience in program and project management within the fields of membership and CRM solutions. Currently serving as a Senior Program Manager at adidas since October 2013, Alexandre has a proven track record in managing cross-functional teams, orchestrating program enhancements, and leading membership initiatives that resulted in a membership base exceeding 250 million within three years. Previous roles include Senior Product Owner and Solution Architect, where responsibilities included strategic planning, integration management, and technical solution design. Additionally, Alexandre leads a team of over 35 consultants at BOLD by Devoteam, coordinating their efforts to deliver high-quality services to a major sports product company. Alexandre's earlier career includes notable positions at Portugal Telecom as a Business Intelligence Consultant, where project management and technical leadership were key responsibilities. Alexandre holds a Licentiate degree in Engineering in Computer Science from Universidade Nova de Lisboa.