Laura Fu is a seasoned GTM Architect specializing in AI-native revenue systems and has authored the #1 bestselling book *Designing for Excellence: Sales Enablement in the AI-Native World*. With a robust career spanning multiple global markets, Laura has led revenue operations and strategy for various tech companies, including Sprinklr and Kong Inc., where they accelerated sales productivity and developed systems that integrate AI into business practices. Laura's experience includes advising C-suite executives, managing large teams, and driving international expansion, all grounded in a commitment to bridging strategy and execution in go-to-market initiatives. Currently, Laura continues to influence the industry from their role at DevRev while also hosting the podcast *The State of the AI Union*.