Iya Bleyman

Iya Bleyman is a dynamic digital-first integrated marketing and communications leader with extensive experience in brand strategy across food and beverage, confection, and OTC sectors. Currently serving as Executive Vice President at DEVRIES GLOBAL, Iya previously held leadership roles at MSLGROUP, Lippe Taylor, and Allidura Consumer, where they developed impactful communication strategies for well-known brands such as Ferrero, Frito-Lay, and Bayer Consumer Health. Iya's educational background includes dual degrees in communications and IS & Business from the University of Maryland, which they completed in 2006. Passionate about brand-building and mentoring emerging professionals, Iya is committed to delivering ROI-driven programming that resonates with consumers.