Lucia Zhang is a seasoned communication expert with over 7 years of experience in global public relations, currently serving as a senior consultant at DEVRIES GLOBAL since June 2016. Specializing in beauty and FMCG, Lucia has a strong track record in strategic planning, content development, and integrated marketing communications, with significant contributions to notable clients, including P&G and various luxury brands. Key achievements include winning the 2018 Best Content Planning Award from P&G Agency and successfully managing high-profile celebrity relationships and crisis communications. Prior professional roles include positions at prominent PR agencies such as 埃特内容整合传播 and Ketchum, alongside a foundational role at ADE China, supported by a bachelor's degree in Commercial Diplomacy from Beijing USA English Language College.
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