Soha Baig

Soha Baig is a marketing professional with extensive experience in content creation and strategy. Currently serving as Marketing Lead and Strategist at K2Preneur since April 2024 and as a Marketing Strategist at Devsinc since October 2023, Soha has a proven track record in overseeing the entire project lifecycle, including content production and high-quality visual alignment with project goals. Previous roles include Senior Content Manager at Hello Rough Cut and a research-focused bachelor thesis at The University of Lahore, examining body image construction on Instagram among young women. Soha's early career included work as a Content Writer, Content Manager, and Researcher at Fiverr, where a strong ability to adapt writing styles for various audiences was cultivated. Soha is currently pursuing a Master of Science in Public Relations and Advertising at Beaconhouse National University, building on a Bachelor of Science in Mass Communication from The University of Lahore.