Boris Udachin

Boris Udachin is an accomplished entrepreneur with extensive experience in technology and e-commerce. As Co-Founder and CEO of Deestr since September 2022, Boris has led the development of innovative solutions that enhance the engagement of wholesale distributors with small and medium customers through improved interaction, streamlined ordering, and real-time tracking. In addition, Boris co-founded devvela in January 2007, which has grown to a team of 52 professionals across offices in Chicago and Ljubljana, providing comprehensive services for distributors, wholesalers, and manufacturers utilizing advanced technologies like AI and Machine Learning. Previously, Boris served as Founder and CEO of an Ecommerce children's retailer from December 2008 to December 2010. Boris holds a degree from Ural State Technical University, where studies were completed from 2002 to 2007.