Brad Etheridge is a performance-driven coach and expert in sales and leadership development with extensive experience in the diabetes care market. Previously, Etheridge held several key positions at Novo Nordisk, including Associate Director of Sales Training and Curriculum Design, where a team was trained to equip over 400 new hires in just one year. Etheridge also launched a new department focused on healthcare provider education and effectively managed teams in various capacities. Currently, Etheridge serves as the Director of Sales Training for North America at Dexcom while continuing education as a Certified Professional Coach.
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