Maritza Powell is a seasoned marketing professional with extensive experience in digital experience management and consumer engagement. Currently serving as Sr. Manager of Digital Experience at Dexcom since May 2016, Maritza leads the consumer digital engagement and support strategies for the US product portfolio, overseeing the company’s digital communication ecosystem to enhance acquisition, onboarding, and retention outcomes. Previously, Maritza held roles as Marketing Manager and Associate Marketing Manager at Dexcom, focusing on customer lifecycle communication and digital automation. Prior to Dexcom, Maritza contributed as Marketing Analytics Manager at Rauxa, where analytical reporting drove client performance goals, and as Social Media Coordinator at CSUF Mihaylo College of Business and Economics. Maritza began a career in social media management as a Project Manager at SEOP. Maritza holds a BS in Business Marketing from California Polytechnic State University-San Luis Obispo.
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