Bruce Rasa

Bruce Rasa has a diverse work experience spanning several industries and roles. Bruce is currently the CEO and Co-Founder of Dexer, a position they have held since June 2018. Prior to that, Bruce worked as a Consulting Manager at Rasa Farms, where they were responsible for research and recommendations on precision agriculture technology and mobility solutions. Before that, they owned their own farm, Bruce Rasa Farms, since April 1994.

Bruce has also held various roles at different companies. In 2013, they worked as a Managing Consultant at Inventive Branding for six months. From 2012 to 2013, they worked at AGCO Corporation, first as a Manager of Marketing Communications for their Global ATS and later as the Director of Global ATS Strategic Marketing. In these roles, they led strategic marketing efforts and played a key role in selecting a brand for smart farming data strategy.

Earlier in their career, Bruce worked at NCR as an NCR Self-Service Sales Specialist and as a Self-Service Product Manager. Bruce also worked at IBM in different roles, including Self-Service Team Lead, Offering Marketing Manager, and Analyst Relations for WebSphere Application Server.

At IBM, they also served as a Product Marketing Manager, responsible for defining and marketing the IBM NetVista X Series all-in-one LCD desktop PC, which became a successful business generating $500M USD in just over 2 years and receiving numerous industry awards for design.

Bruce Rasa has a diverse education history. In 1985, they began their undergraduate studies at the University of Missouri-Columbia, where they pursued a Bachelor of Science degree in Agriculture Economics. Bruce completed their undergraduate education in 1990.

Following their bachelor's degree, Bruce pursued further academic advancement in the business field. From 1997 to 1999, they attended the UNC Kenan-Flagler Business School, where they obtained a Master of Business Administration (MBA) degree. The field of study for their MBA is not specified.

In more recent years, Bruce Rasa has continued their education through executive education programs. In 2021, they participated in the Agribusiness/Agricultural Business Operations program at Harvard Business School Executive Education. Although no specific degree was mentioned for this program, it suggests a commitment to professional development and expanding their knowledge in the agribusiness domain.

Additionally, Bruce has obtained certifications to complement their education. In March 2022, they gained expertise in Carbon Farming Principles through the Indigo institution. This certification demonstrates their knowledge and commitment to sustainable agricultural practices. In September 2021, they completed a program titled "Build a Full-Stack JavaScript Application Using AWS Amplify" through LinkedIn. This certification indicates their interest in and proficiency in technology and application development.

Overall, Bruce Rasa has a comprehensive educational background, starting with their undergraduate degree in Agriculture Economics, followed by an MBA from UNC Kenan-Flagler Business School. Their pursuit of executive education at Harvard Business School and the acquisition of additional certifications highlight their continuous learning and professional growth in both the agricultural and technological domains.