Nicole Matues is an experienced marketing professional with a strong focus on product marketing and industry verticals. Currently serving as Product Marketing Director at Dext since May 2024, Nicole previously held various leadership roles at Xero, including Senior Product Marketing Manager and Global Head of Verticals, where responsibilities encompassed global strategy and go-to-market propositions. With a successful background in marketing leadership at companies such as MyFirmsApp, Utilitywise, and Sage, Nicole has demonstrated expertise in managing marketing teams, developing targeted campaigns, and driving growth across multiple segments. Educational qualifications include a Professional Certificate in Marketing from CIM and a Diploma in Digital Marketing from The Institute of Direct and Digital Marketing, complemented by a BA (HONS) degree from Northumbria University.
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