Asif Ali

Asif Ali is an experienced product leader currently serving as the Chief Product Officer at Dexters since March 2022, following a similar role at Howsy from January 2021 to March 2022. Prior to these positions, Asif held the role of Head of Strategic Products at Bionic and was the Head of Product at Parkopedia. Asif also contributed to Simplifydigital/Currys as Product Director and gained valuable experience as a Product Manager at Mimecast. Earlier career positions included various leadership roles at BigHand and a Business Analyst position at i2 Limited. Asif initiated a legal career as a Solicitor/Trainee Solicitor at Wedlake Bell after completing the Legal Practice Course at the College of Law, York, and obtaining an LLB Law (Hons) degree from the University of Leeds.