Sid Kruger

Regional Sales Manager at DeZURIK

Sid Kruger’s work experience starts in 1973 when they joined DeZURIK, Inc. as a Laboratory Technician, Design Engineer I, and Field Service Engineer. In this role, they assisted the Principal Engineer with feasibility studies, conducted re-design work on electro-mechanical field instruments, and traveled extensively in the U.S. for the last 2-1/2 years of their tenure.

Kruger then joined Flo-Controls, Inc. in 1978 as an Outside Sales Manager. Sid called on various industries in Colorado, Wyoming, and New Mexico, representing companies such as DeZURIK, Rodney Hunt, Gulf Valve, and Ross Valve.

In 1985, Kruger transitioned to ITT Fabri-Valve as the Western Regional Sales Manager. Sid was responsible for knife gate and wedge gate sales in several states and managed eight independent representative companies. Sid also formulated and implemented sales and marketing strategies.

Kruger joined Keystone Sales, Inc. in Northern California in 1986 as the Municipal Sales Manager. Sid managed a team of salespersons and was responsible for sales to contractors, consultants, and major end users in Northern California and Northwestern Nevada.

In 1992, the Keystone office closed and Kruger moved to General Process Controls, where they continued as the Municipal Sales Manager. Sid performed outside sales functions, managed three other salesmen, and focused on the Municipal market.

Kruger then worked at Henry Pratt Company in 1993 as the Regional Sales Office Manager. Sid operated a regional sales office, called on consultants and end users in the municipal and industrial markets, and quoted valving products to contractors.

From 1996 to 2002, Kruger owned and operated SK Engineered Sales, a representative firm covering Northern California and Northwestern Nevada. During this time, they represented various companies, including Henry Pratt Co., Valmatic Corp., OCV, Hydrogate Corp, General Rubber, and PFS.

In 2003, Kruger joined Frank A. Olsen Company as an Outside Sales representative. Sid called on consultants and major municipal end users, presented seminars on valving products, and conducted in-house training sessions.

Finally, Kruger worked at DeZURIK since 2007 as a Regional Sales Manager, responsible for the Central and Southwest USA and Canada. Sid managed 12 independent representatives and recently moved to Colorado, managing the region from the DeZURIK Southwest Regional Sales Office in Canon City. Sid retired in 2019.

Sid Kruger attended Kimball, MN High School, but it is not known when they started or finished. After high school, they attended Iowa State University from 1967 to 1969, where they pursued a general education. From 1970 to 1972, Sid Kruger studied Instrumentation Technology/Technician at St Cloud Technical and Community College, earning an Associate's degree.

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