DFB
Lara E. Kaiser is a seasoned professional in sports management, currently serving as Managerin Partnermanagement at DFB since May 2025. Prior to this role, Lara held various positions at Deutsche Sport Marketing from July 2018 to May 2025, including Senior Event Manager and Event Manager, alongside initial experiences as a Werkstudentin and Praktikantin in events. Lara's expertise in event and sports marketing was further developed during an internship at AUDI AG, where responsibilities included planning and coordinating high-profile sports events. Educational qualifications include a Master of Arts in Sportmanagement from Technische Universität Darmstadt and a Bachelor of Arts in Sportwissenschaften from Goethe University Frankfurt, supplemented by an exchange semester at the University of Wisconsin-Milwaukee focusing on Business Administration and HR Management.
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DFB
In 1981 the DFB GmbH was founded as an independent and 100% subsidiary of the German Football Association for marketing of products and licenses. With the integration of DFB-Medien GmbH & Co. KG in 2017, all IT topics were also bundled in the DFB GmbH. The company's current range of services includes marketing & sales, IT & digital services and the event management of major events. The Managing Directors are Dr. Frank Biendara and Denni Strich.