Sidney Nganda is a seasoned marketing professional with extensive experience in the banking and advertising sectors. Currently serving as the Marketing Manager for dfcu Bank since March 2022, responsibilities include developing strategic marketing and communication plans that enhance brand visibility, growth, and overall corporate image. Previous roles at dfcu Bank included Acting Head of Marketing, focusing on brand repositioning, as well as Brand and Advertising Manager, where strategic marketing initiatives for various banking segments were executed. Prior to dfcu Bank, Sidney worked at WPP-Scangroup as Account Director, collaborating with major brands such as Airtel and Coca-Cola. With a strong educational background from Makerere University and the Chartered Institute of Marketing, Sidney's career also encompasses positions in customer care and business development in various organizations.
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