Heather Barsby

Heather Barsby is a seasoned marketing professional with extensive experience in marketing automation and campaign strategy. Currently serving as a Marketing Automation Specialist at DFDS since March 2019, Heather previously held various roles at Utilitywise from April 2015 to February 2019, including Campaigns Executive and Marketing Assistant, where responsibilities encompassed market analysis, customer profiling, and multi-departmental collaboration aimed at driving business growth. Prior experience includes positions in recruitment at Cooper Vance Recruitment, operations analysis at IBM, and customer service roles in the retail sector. Heather holds a Bachelor of Arts in Marketing from Leeds Beckett University, complemented by A-levels in Business Studies, Psychology, and English Literature.