Mia Appleby

Mia Appleby is the Head of Analytics at DFDS, where they drive data strategies to enhance business insights and support a data-driven culture. Previously, they served as an Information Architect at Strawberry, leading a team in implementing the organization's first comprehensive data strategy and modernizing data architectures. With extensive experience across various sectors, including financial services and digital marketing, Mia has successfully led analytics transformations, developed training programs, and improved data literacy within organizations. They hold a degree in Marketing from St. Ambrose University.