Daniel Licari

Daniel Licari is a multi-category global commercial leader based in Hong Kong, specializing in liquor, tobacco, food, and private label categories. Currently serving as a Senior Director at DFS Group Limited, they oversee global merchandising with significant procurement responsibilities and have a proven track record in the travel retail industry. With nearly a decade of experience, Daniel has held senior roles at major companies, including Heinemann Asia Pacific and Coca-Cola, and played a crucial role in pioneering Singapore's first e-commerce grocery store, RedMart, which was later acquired by Alibaba Group. Their expertise includes strong negotiation skills and general management across diverse markets such as Asia, Oceania, and North America.