DHARMA is a travel brand-as-a-service platform that aims to build the future of travel brands. It allows travel companies to establish their brands. Among its clients are Culture Trip, a travel media publication, Bitso, a cryptocurrency unicorn, Pernod Ricard, a global wine and spirits manufacturer, Equinox, a luxury fitness brand, and LightWatkins.Dharma was founded in 2018 by Nisma Benani, Charaf El Mansouri, and Leah Howe and is headquartered in Abu Dhabi, United Arab Emirates.

Hotels & Hospitality

Travel & Leisure

DHARMA

Charaf El Mansouri

Dina Nabil

Ramsay Short

Nisma Benani

Leah Howe

Brice Carpentier

The Leadership Team at DHARMA is responsible for setting the strategic vision and direction of the company. This team oversees all high-level decisions, ensures alignment across various departments, and drives the platform's mission to revolutionize the travel brand industry. Key members bring expertise in talent management, technology, user experience, editorial oversight, and overall company leadership.

Leadership Team

The Talent and Operations Team at DHARMA oversees the recruitment and management of trip leaders, coordinates travel logistics, and ensures seamless operations for their travel experiences across various regions. They are responsible for planning and executing specialized tours, such as those for football enthusiasts, and support the growth and development of travel brands by ensuring high-quality service and operational efficiency.

Talent and Operations Team

The Creative & Design team at DHARMA is responsible for conceptualizing and executing visually compelling brand identities for client travel companies. Comprising a Graphic Designer, Head Of Creative Associate, and Brand Manager, the team collaborates to craft impactful designs, develop cohesive brand strategies, and ensure consistent brand messaging across all client media and platforms.

DHARMA

Org chart

Teams

Leadership Team

Talent and Operations Team

Creative & Design

Offices

DHARMA

Org chart

Teams

Leadership Team

Talent and Operations Team

Creative & Design

Offices

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