Barbara B.

Barbara B. is a seasoned Product and UX/UI Designer with over six years of experience in creating immersive, data-driven experiences that bridge the physical and digital realms. Currently serving as a Senior Product Designer at dhauz, Barbara leads the design of digital tools for hospital management, focusing on decision-making experiences in complex healthcare settings. Previously, they have held positions at companies like upLexis and TV1, where they honed their skills in usability testing, visual standardization, and cross-functional collaboration. Barbara's portfolio showcases a commitment to optimizing user journeys and enhancing operational workflows across various industries, including healthcare, e-commerce, and digital products. They are actively pursuing further education in Artificial Intelligence at FIAP to deepen their expertise in data-driven design solutions.