Amanda CHEN

Amanda CHEN is the Head of China Marketing at DHL, leading a team responsible for overall marketing strategy and execution across all branch offices in China. With over 15 years of experience in B2B marketing, Amanda has developed a strong expertise in various marketing disciplines, including branding strategy, demand generation, and event management. Previously, Amanda held key positions at companies such as GE Digital, where Amanda directed marketing efforts in the IIOT industry, and IBM, where Amanda established successful service marketing strategies. Amanda earned a Bachelor's degree in Marketing/Marketing Management from the University of Science & Technology Beijing.