Ivan Katić is the Head of Cluster Eastern Europe at Diageo, where they lead business strategies across eight countries, emphasizing growth and profitability in the Spirits sector. Previously, Ivan held various roles at METRO Türkiye and METRO Cash & Carry Croatia, focusing on marketing strategy, regional sales, and commercial management. Ivan began their career as a Spirits Brand Ambassador while pursuing their education, gaining significant international event management experience. Ivan's educational background includes a Bachelor's and Master's degree in Marketing and they are currently working towards a PhD in Economics at the Faculty of Economics and Business Zagreb.
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