Jo Smith

Jo Smith is an experienced design professional currently serving as the Design & Visual Identity Leader at Diageo since November 2021. Prior to this role, Jo Smith operated as a Freelance Designer under Jo Smith Creative from July 2008 to November 2021, collaborating with various clients. Jo Smith has held multiple freelance positions, including Design Director and Design Director roles at companies such as Chase Design Group, ALL Creative Branding, PepsiCo, and Brown&co The Brand Collective throughout 2021 and 2020. Jo Smith's educational background includes a Bachelor of Arts in Design and Art Direction from The Manchester Metropolitan University, obtained between 1994 and 1997, supplemented by participation in The Marketing Leadership Masterclass scheduled for September to December 2024.