Lars Williamson

Lars Williamson is an experienced professional in the wine industry, currently serving as Associate Brand Manager for Bulleit at Diageo since October 2025. Prior to this role, Lars held multiple positions at Constellation Brands from September 2021 to October 2025, including Brand Manager for Fine Wine and Associate Brand Manager for Luxury Wine, overseeing notable brands such as Sea Smoke and Robert Mondavi Winery. Lars also gained experience as a Brand Marketing Analyst and Growth Analyst, working with various luxury wine brands. Further experience includes sales management for Château de Pommard in the USA Northwest, luxury wine advisory at VIVANT, and co-founding Blank Wines, a digital luxury wine brand startup. Lars holds a Bachelor of Science degree in Wine Business from California Polytechnic State University-San Luis Obispo.