Ryan Smith

Ryan Smith is an experienced professional in consumer planning and brand strategy, currently serving as the Consumer Planning Director for Agave Spirits at Diageo since May 2022. Previously, Ryan held various strategic leadership roles at Momentum Worldwide from 2014 to 2022, including Vice President and Group Strategy Director, where responsibilities encompassed high-profile brands such as Corona, Modelo, Patron Tequila, and Grey Goose Vodka, as well as sponsorship strategies for UPS and United Airlines. Ryan's career also includes key positions at Young & Rubicam, where Ryan worked as a Senior Brand Planner, and at 5 O'clock as Strategy Director. Educational background includes a Bachelor of Arts in Journalism with a focus on Public Relations from The University of Georgia and completion of the Account Planning Bootcamp at Miami Ad School.