Sofia Karatzika is a commercial leader with extensive experience in digital transformation and customer-centric strategies. They began their career as a Sales Representative at OXETTE and transitioned through various roles in advertising and sales, including positions at Diageo where they served as Europe Head of Commercial Sales Systems & Tools and Global Commercial Transformation Manager. Sofia earned an MBA from Alba Graduate Business School and holds a Bachelor's degree in Business/Managerial Economics from Aristotle University of Thessaloniki. They are recognized for their ability to drive commercial effectiveness and enhance execution excellence across markets.
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