Callum Lake

Callum originally studied Graphic Communication at Birmingham City University where he experimented with a number of different design applications. He decided on After Effects for its ability to create a story through motion and sound.

Callum’s passion for animation stemmed from a number of different rap artist music videos including Flatbush Zombies, Travis Scott and ASAP Rocky. When attending music festivals, he noticed how animated graphics and music can be combined to create emotional connections and amplify the story of a song.