Cris Ederra is a seasoned professional with over 15 years of experience in leading teams, transforming operations, and reviving clinics in the healthcare sector. They began their career in an unconventional role at a marriage agency, which shaped their understanding of human behavior and the power of persuasion. Currently, Cris serves as the Commercial Director at Tu Partner Estratégico, where they help ambitious businesses build sustainable growth systems. In addition, they are a Senior Consultant at Dialectica, focusing on strategic projects for international investors in the dental and medical markets. Their extensive background also includes clinical director positions at various healthcare organizations.
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