Marcel Härtlein

Marcel Härtlein serves as the Group Head of Digital and a member of the Executive Board at Lalique Group SA, overseeing the digital strategy and driving the e-commerce and omnichannel roadmap. In addition to this role, Marcel is the Chapter Lead for Digital Transformation at the Digital Veterans Association and acts as a Startup Advisor for DiALOGiFY, contributing to multilingual conversational marketing software development. Previously, Marcel held the position of Global Head of Digital & Brand Experience at Emmi Group, leading digital transformation efforts. An experienced lecturer in online media and campaign management, Marcel also spent time at KPMG Switzerland, where responsibilities included supporting clients in digital transformation and managing digital media strategies. Marcel's educational background includes a Digital Excellence Diploma from IMD and various professional certificates from renowned institutions such as Harvard Business School and edX.