Severin Lienhard

Severin Lienhard, PhD, currently serves as Manager of Services Business Development at Mastercard and is an External Advisor/Partner at DiALOGiFY, specializing in chat dialogue and Direct to Consumer strategies. Prior experience includes roles as Managing Consultant and Consultant at Horváth, focusing on sales, marketing, pricing, and process excellence with expertise in SAP S/4HANA. Academic contributions were made as a Research Associate and PhD Candidate at the University of St. Gallen, where research centered on Direct to Consumer strategies. Additionally, Severin held a Visiting Scholar position at SDA Bocconi and has worked in retail management, online marketing, and customer advisory roles. Education includes a PhD in Management from the University of St. Gallen, a Master of Arts from the University of Bern, and a Bachelor of Arts from the same institution, complemented by various study experiences and language courses.