Michael Smith

Michael Smith has extensive experience in sponsorship and partnerships within the marketing sector. At Lumency Inc., a sponsorship and experiential marketing agency, Michael served as a Senior Consultant in the Sponsorship Practice from July 2013 to June 2016. Prior roles include Marketing Coordinator at Sports Management Partners, where responsibilities involved athlete endorsements and sponsorships, and Manager of Strategic Partnerships at iSport Media & Management, focusing on sponsorship sales for notable Canadian properties. Additionally, Michael held the position of Director of Partnerships at Diamond from July 2016 to August 2019, managing all client sponsorship activities. Most recently, Michael has been Group Head of Partnerships at Diamond Marketing Group since August 2019. Previous experience also includes a role as Senior Associate Manager of Corporate Alliances at the Heart and Stroke Foundation from August 2011 to July 2013, overseeing client management and corporate partner marketing strategies. Michael holds a Bachelor of Arts in Sociology from York University.